A good product description helps a customer decide to buy. Writing dozens of them is slow, and that is where AI helps. Here are 6 prompts for online sellers. Replace anything in [brackets] with your own details.
What to prepare first
The AI cannot know your product, so give it the facts:
- The product name and who buys it.
- 3 to 5 real features (size, material, colour, what is included).
- What makes it different from similar products.
Only include claims that are true. Do not let AI add words like “waterproof” or “original” unless they apply to your product.
6 prompts for product descriptions
1. A basic description
You are an ecommerce copywriter. Write a product description for [product] for [type of buyer]. Features: [list features]. Keep it under 80 words, use a friendly tone and avoid exaggerated claims.
2. Turn features into benefits
Turn these product features into customer benefits. For each feature, finish the sentence “so you can…”: [list features]
3. Bullet points for a listing
Write 5 short bullet points for a product listing. Product: [product]. Start each bullet with a benefit and keep each under 12 words.
4. Clear product titles
Give me 5 clear product titles under 70 characters for [product]. Include the keyword “[keyword]” and do not use all capital letters.
5. Rewrite for another platform
Rewrite this description for [Instagram post, marketplace listing or my own website]. Keep all the facts the same: [paste description]
6. Answer customer questions
Write 5 questions a customer might ask about [product], with short, honest answers based only on this information: [paste facts].
Check before you publish
- Is every claim true? Size, material and delivery details must match reality.
- No invented reviews, statistics or awards.
- The details buyers need (size, colour, care instructions) are included.
- The tone matches the rest of your shop.
Save your best prompt
Once a prompt gives you good results, save it as a template and only change the product details each time. That is how you write many descriptions quickly and keep them consistent.
Next steps
Build prompts for any product with our free Prompt Builder. For more ideas, see 10 AI Prompts for Small Business Owners and How to Write Better Prompts.
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